According to BusinessInsider two prominent social media
marketing executives have gone on record to accuse Facebook of quietly altering
one of its key algorithms in September, so that companies with pages that have
large numbers of followers, can now only reach a fraction of the followers they
used to with each post.
Jeff Doak, head of social measurement at WPP ad agency Team
Detroit (which handles the Ford account) and Social@Ogilvy vp/digital strategy
Geoffrey Colon, both claim that Facebook has altered its "Edgerank"
algorithm, which controls which Facebook posts end up in fans’ news feeds….
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