Charlie Gasparino writes: It's being billed as the biggest
salvage job on Wall Street—and it has nothing to do with preventing another
meltdown at troubled mega banks Bank of America and Citi. Rather, it’s about preserving the job—at
least for a while—of Goldman Sachs’ chief executive Lloyd Blankfein.
Goldman’s board has
directed new public relations chief Jake Siewert to begin to reshape Blankfein’s
image—battered and bruised by three years of bad publicity and Blankfein’s
uneven performances before Congressional committees investigating the firm’s
role in the financial crisis. According
to people close to the firm, Siewert understands the difficulty in creating a
new image for Blankfein and the necessity of the task: Goldman's board believes
it has no choice but to keep Blankfein in the job to prevent a civil war
between competing factions at the firm, according to people with direct knowledge
of the matter….
Wait, wait, there’s more.
Check out http://www.foxbusiness.com/2012/04/25/exclusive-goldman-board-hopes-pr-boost-will-save-blankfein/#ixzz1t65LP5La
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