Charlie Gasparino writes: It's being billed as the biggest salvage job on Wall Street—and it has nothing to do with preventing another meltdown at troubled mega banks Bank of America and Citi. Rather, it’s about preserving the job—at least for a while—of Goldman Sachs’ chief executive Lloyd Blankfein.
Goldman’s board has directed new public relations chief Jake Siewert to begin to reshape Blankfein’s image—battered and bruised by three years of bad publicity and Blankfein’s uneven performances before Congressional committees investigating the firm’s role in the financial crisis. According to people close to the firm, Siewert understands the difficulty in creating a new image for Blankfein and the necessity of the task: Goldman's board believes it has no choice but to keep Blankfein in the job to prevent a civil war between competing factions at the firm, according to people with direct knowledge of the matter….
Wait, wait, there’s more. Check out http://www.foxbusiness.com/2012/04/25/exclusive-goldman-board-hopes-pr-boost-will-save-blankfein/#ixzz1t65LP5La