Saturday, March 31, 2012

Shrewdest Start Up of the Week: Harvard MBAs Selling Complete Essay Sets


Sitting down at a blank computer screen and figuring out how to write a compelling essay is one of the most challenges parts of an MBA applicant’s journey to business school, poetsandquants reports. . There are any number of essay services and admission consultants willing to help with the process.

But now a group of six Harvard Business School MBA students are launching a business that allows applicants a peek at actual essays written by recently successful candidates. Their goal is to create a database of successful essay sets and then allow potential applicants to buy them based on key criteria such as career experience, age, and whether international or domestic applicants wrote the essays.

The startup, called MBA Bee, comes out of Harvard’s newly revised MBA curriculum in which student teams are given seed money by the school and then required to create a new product or service development project. The goal is to create a business model from concept to launch, though the venture’s business is not endorsed by Harvard.
The students have persuaded their classmates to cough up the actual essays they wrote to get admitted to Harvard for free, though they are open to a possible revenue-share agreement to help them build out the business and expand to other top business schools. To protect the confidentiality of the students who hand over their essay sets, MBA Bee deletes certain identifying details from the documents...

Want to know more? Check out http://poetsandquants.com/2012/03/30/hbs-students-selling-complete-sets-of-essays/

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