Thursday, February 23, 2012

Google ready to launch pilot pay-TV program

Call him Larry the Cable Guy. Google CEO Larry Page is ready to launch a pilot pay-TV program to rival Time Warner Cable in Kansas City, Mo., the LA Times confirmed.

Last week, the Internet giant filed for a video franchise license with the Missouri Public Service Commission, which would enable the search king to deliver content to TVs there, according to public records.

The move, while affecting just a small footprint and serving as an experiment, is potentially huge as it unlocks a new, subscriber-based revenue stream.
The anticipated pay -TV service will also allow Google to increase advertising revenue as well and control the pipeline….


Read more: http://www.latimes.com/business/technology/la-fi-tn-is-google-getting-into-the-cable-tv-business-20120222,0,2755162.story?track=rss

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