The Incredible Story Of How One Firm Created And Lost The Most Powerful Monopoly Ever

For decades, De Beers has been the preeminent name in diamonds.

Thanks to a stockpile of the world's rough diamond supply, indelible marketing schemes and even negotiations with foreign governments for their diamonds, De Beers — owned by the Oppenheimer family since the 1920s — has been the most important name in one of the world's most lucrative businesses for almost a century.
But with recent news of the Oppenheimers selling out to fellow mining company Anglo American, it's time to look back at the billion dollar rise and fall of a monopoly that has crushed competitors and cash-strapped governments since the 1800s…..

Read more: http://www.businessinsider.com/history-of-de-beers-2011-12#ixzz1h0lZ2yO1