From Forbes: Call it growth, Yahoo-style. Three months ago, glossing her new company’s
fourth-quarter earnings, CEO Marissa Mayer dropped an impressive if
context-free number, claiming to have resolved “resolved 385 of the
high-priority obstacles our employees identified to us.” This quarter, she had an even bigger number
to report: Under her watch, Yahoo has launched no fewer than 567
“employee-focused initiatives.” That’s 182 more employee-focused initiatives
launched than high-priority obstacles resolved, for those keeping score.
If Mayer’s been emphasizing the made-up metrics, it’s most
likely because Yahoo has been having a tough time with the generally accepted
ones. It’s no mystery what’s going on.
Yahoo disappointed on both the display advertising and search revenue fronts.
The display performance was especially worrisome, with the total volume of ads
sold falling 7% year over year and the price per ad dropping 2%...
Sure it’s sobering.
But there’s more at http://www.forbes.com/sites/jeffbercovici/2013/04/16/yahoo-earnings-marissa-mayers-got-numbers-just-not-the-right-ones/
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