Amazon CEO Jeff Bezos is stepping up his war for tablet dominance
— a battle that will be waged largely on price, according to the NY Post.
And Wall Street seems to like it.
Enthusiastic investors pushed the e-commerce giant’s stock to an all-
time high just minutes after it unveiled a new line of e-readers and tablets
meant to keep the heat on the iPad and other rivals.
One of the tablets introduced by Bezos has a larger 8.9-inch
screen to better compete with Apple’s industry-leading 10.1-inch iPad. The new Fire tablet, upsized from the
original 7-inch screen and with a longer battery life, will cost $299 — or $499
for a 4G model. An updated 7-inch Fire HD costs $199.
Bezos is continuing his strategy of producing low-cost
hardware to power digital sales and media consumption.“We want to make money
when people use our devices,” Bezos said at the product demo in California
yesterday. Amazon shares closed up 2.1 percent, to $251.38.
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