Apple, one of the world's most secretive companies, is finding there's a price in pushing its grievances against rival Samsung Electronics in federal court: disclosure. In just the first few days of its patent trial this week, Apple has publicly discussed how it created the iPhone and iPad, showed early designs of the devices and described intimate details about its product team.
It also gave glimpses into its strategy and customers, and
each fact—like an internal survey showing that 78% of iPhone owners buy
cases—was quickly disseminated and discussed in tweets and blog posts by people
tracking the high-stakes case…..Much of the trial so far has concentrated on
how Apple's design teams came up with the ideas for iPhones and iPads. Apple is
trying to prove that Samsung copied its designs, while Samsung is demonstrating
to the jury that its devices are different and that Apple was inspired by Sony
Corp.'s SNE +3.56% products…
No comments:
Post a Comment