Burger Bust: McDonald's sales drop for first time since 2003

McDonald's Corp. reported its first decline in monthly U.S. same store sales in nine years Thursday, as the chain began to suffer problems plaguing the rest of the fast food industry for several years, according to a report in the Chicago Trib..   Sales at restaurants open more than a year declined 2.2 percent. Same store sales also declined in Europe, 2.2 percent, and the Asia Pacific, Middle East and Africa region, 2.4 percent.

The chain cited lower demand and greater competition for the lower sales. While hamburger competitors Burger King and Wendy’s were walloped by the onset of the recession, both  have changed hands in recent years and launched new menu items that better compete with McDonald’s including expanded breakfast offerings, improved coffee options and more innovative salads…..

Have an appetite for more?  Check out  http://www.chicagotribune.com/business/breaking/chi-mcdonalds-sales-drops-for-first-time-since-2003-20121108,0,565967.story